What Golf Taught Me About Long-Game Marketing Strategy – Crave
What Golf Taught Me About Long-Game Marketing Strategy Most brands don’t fail because their strategy was wrong. They fail because they quit during the lag phase — right before it was about to work. That’s the central idea behind a piece I was recently featured in over at Crave Magazine, drawing a direct line between […]
5 Essential Things Every Entrepreneur Should Know Before Scaling – Ziddu
5 Essential Things Every Entrepreneur Should Know Before Scaling Most founders believe growth is the goal. Get more clients, hire more people, push harder — and eventually the business figures itself out. That thinking is exactly what breaks companies at scale. Ziddu recently featured me in a piece on what entrepreneurs miss before scaling — […]
Why the Most Competitive Startups in 2026 Treat Geography as Irrelevant From Day One – Soup.io
Why the Most Competitive Startups in 2026 Treat Geography as Irrelevant From Day One Most founders spend years trying to get to Silicon Valley. I spent years proving it doesn’t matter. The startup world has a geography obsession — a deeply embedded belief that the best companies get built in the right zip codes, with […]
Stop Selling Posts. Start Building Equity: A Creator’s Guide to Real Revenue – Readability
Stop Selling Posts. Start Building Equity: A Creator’s Guide to Real Revenue Most creators are running a treadmill they built themselves. Every month resets to zero. Every deal wipes the clock. And the moment they stop posting, the income stops too. That’s not a content problem. It’s a business model problem — and it’s completely […]
Future-Proofing Business Operations – Business Partner Magazine
Future-Proofing Business Operations Most founders treat infrastructure like an afterthought—something to “figure out later” when they have more revenue, more resources, more time. By then, they’re already trapped in a system held together with duct tape and hope. I recently spoke with Business Partner Magazine about how I’m building operations that don’t just survive change—they’re […]
Speed Without the Stress: How AI Is Rewriting DevOps – Unite AI
Speed Without the Stress: How AI Is Rewriting DevOps Most people think speed in DevOps means burning out engineers and accepting technical debt as the cost of innovation. That’s not speed—that’s chaos with better marketing. Real velocity comes from removing friction, not adding pressure. I recently wrote for Unite AI about how AI is rewriting […]
The Calm Advantage: Why Athletes Outperform MBAs in Market Crashes – The Boss Magazine
The Calm Advantage: Why Athletes Outperform MBAs in Market Crashes Silicon Valley worships speed: move fast, break things, pivot constantly. But when markets actually crash? That velocity culture produces founders who abandon months of strategy in hours, making emotional decisions that lock in permanent losses. I learned the opposite lesson on the golf course: the […]
Building Long-Term Partnerships vs. One-Off Campaigns: A Cost Analysis – Economic Insider
Building Long-Term Partnerships vs. One-Off Campaigns: A Cost Analysis Why Switching Marketing Partners Every Quarter Is Costing You More Than You Think Everyone assumes shopping around for new marketing partners saves money. Negotiate fresh deals, test different approaches, keep vendors on their toes. But here’s what nobody tells you: every time you switch, you’re paying […]
Why Gen Z Prefers Influencers – Influencer Daily
Why Gen Z Prefers Influencers The $500,000 I spent on traditional advertising? Dead money. The micro-influencer campaign we ran for half that cost? Generated 10x the ROI and built an actual community around our brands. Gen Z isn’t choosing influencers over ads—they’re choosing trust over transactions. I recently sat down with Influencer Daily to break […]
How to Plan in Peace and Execute in Chaos for High-Stakes Decisions – CEO.CA
How to Plan in Peace and Execute in Chaos for High-Stakes Decisions The boardroom wants answers now. Your inbox is exploding. Three fires need putting out simultaneously. And somehow, you’re supposed to make a decision that could make or break your quarter. Sound familiar? I recently sat down with CEO.CA to talk about something most […]