What a Scorecard Taught Pablo Gerboles Parrilla About KPIs – iTechSoul
What a Scorecard Taught Pablo Gerboles Parrilla About KPIs Your dashboard is lying to you. Not because the numbers are wrong — but because you’re measuring the wrong things entirely. Most founders treat data volume like a proxy for clarity. The more metrics tracked, the more in control they feel. I believed that once too […]
The Portfolio Founder: Building Ecosystems, Not Companies – Jet Magazine
The Portfolio Founder: Building Ecosystems, Not Companies Every founder gets the same advice: pick one thing and go all in. I’ve heard it a hundred times, and I’ve never fully bought it. The “one thing” gospel assumes markets stay stable long enough for your single bet to pay off. They don’t. And when that one […]
Running Three Companies Without a VC Check: The Bootstrap Operator’s Playbook – ABCMoney
Running Three Companies Without a VC Check: The Bootstrap Operator’s Playbook VC money isn’t a prerequisite for building something real — it’s a shortcut that hands someone else the controls. I built three companies across software infrastructure, marketing, and entertainment without a single institutional check. No Series A. No board to answer to. No borrowed […]
You Are Not Your Company — But Your Company Is Absolutely You – Learn Laugh Speak
You Are Not Your Company — But Your Company Is Absolutely You The best advice I ever ignored was “don’t take it personally.” Every startup book, every business coach, every well-meaning mentor will tell you to separate your identity from your company. Don’t let a bad quarter define you. Build something that can outlast you. […]
I Run Three Bootstrapped Companies. Here’s the System That Connects All of Them – Indie Hackers
I Run Three Bootstrapped Companies. Here’s the System That Connects All of Them The Biggest Lie in Entrepreneurship Is That You Have to Pick One Thing Most startup advice tells you to go deep on a single idea, protect your focus, and ignore everything else. I’ve built three bootstrapped companies at the same time — […]
What Golf Taught Me About Long-Game Marketing Strategy – Crave
What Golf Taught Me About Long-Game Marketing Strategy Most brands don’t fail because their strategy was wrong. They fail because they quit during the lag phase — right before it was about to work. That’s the central idea behind a piece I was recently featured in over at Crave Magazine, drawing a direct line between […]
5 Essential Things Every Entrepreneur Should Know Before Scaling – Ziddu
5 Essential Things Every Entrepreneur Should Know Before Scaling Most founders believe growth is the goal. Get more clients, hire more people, push harder — and eventually the business figures itself out. That thinking is exactly what breaks companies at scale. Ziddu recently featured me in a piece on what entrepreneurs miss before scaling — […]
Why the Most Competitive Startups in 2026 Treat Geography as Irrelevant From Day One – Soup.io
Why the Most Competitive Startups in 2026 Treat Geography as Irrelevant From Day One Most founders spend years trying to get to Silicon Valley. I spent years proving it doesn’t matter. The startup world has a geography obsession — a deeply embedded belief that the best companies get built in the right zip codes, with […]
Stop Selling Posts. Start Building Equity: A Creator’s Guide to Real Revenue – Readability
Stop Selling Posts. Start Building Equity: A Creator’s Guide to Real Revenue Most creators are running a treadmill they built themselves. Every month resets to zero. Every deal wipes the clock. And the moment they stop posting, the income stops too. That’s not a content problem. It’s a business model problem — and it’s completely […]
Future-Proofing Business Operations – Business Partner Magazine
Future-Proofing Business Operations Most founders treat infrastructure like an afterthought—something to “figure out later” when they have more revenue, more resources, more time. By then, they’re already trapped in a system held together with duct tape and hope. I recently spoke with Business Partner Magazine about how I’m building operations that don’t just survive change—they’re […]