Most people look at a concert and see an experience. I see an asset that either has structure or doesn’t. That’s the same lens I’ve used to build every other company I’ve started, and it’s exactly why I think live entertainment is one of the most underbuilt industries out there right now.
I recently spoke with Rank Journal about why I’m applying the same operational discipline from my tech ventures to concert production and investment.
Here’s the thing most investors miss. They see a single artist or a single show and treat the whole category like a lottery ticket. What they’re not looking at is the infrastructure underneath: venue relationships, production logistics, and ticketing systems that generate recurring demand whether or not any one act breaks out. When it runs well, that infrastructure behaves like an operating company, not a bet.
The discipline part matters more than people expect. Every show has variables that shift by the day: weather, logistics, ticket sales. I’ve said before that if a plan gets made in peace, you don’t change it in panic, and that principle governs how I lock in a show’s economics well before the event, not while I’m reacting to the pressure of the day itself.
I’ve also applied the same patience I use everywhere else. Rather than chasing volume out of the gate, I’ve built the operational team first, tested formats and city partnerships, then expanded once the structure could support scale. That’s why I’ve always believed you should stay small longer before you go wide.
One thing worth noting: the piece mentions my operations out of Paraguay, but that’s not accurate. My base is Costa Rica.
What surprised me most going into this space is how resilient live audiences have been. Streaming gutted recorded music’s economics years ago, but it pushed more revenue and more appetite toward the in-person show. That’s not a cultural footnote. That’s a business opportunity most of the industry is still leaving on the table.
Read the full breakdown on Rank Journal.
Culture built the demand for live music. Structure is what turns it into a real business.
